Archive for the ‘Featured Articles’ Category

News.com.au Advertisement Overkill?

Monday, February 1st, 2010

Ok, so advertising has become accepted in the way of online media – it was always going to be, it was always just a case of how the material was produced, displayed and marketed. Affiliate marketing is fantastic and with so many affiliate programs on the net today, almost any website can benefit from such a program.

Today, 1st of February, 2010 – I (as I always do) hopped onto www.news.com.au because the site always has leading news information not just from my state and country, but on a global scale. They have great personal blogs, integration with Fox Sports and other sites that represent leading newspapers in our country. On an average day, I would probably visit news.com.au about four times.

But today, I logged on to see this -


Five advertisements in your face about ING direct. I have no issue at all with the 728 at the top in the header, or the 250 on the right under the weather forecast, but the giant, long and wide advertisements that take over the left, top and right of the website seems unnessecary to me.

Here it is again with the ads highlighted in a red border -


It would almost definitely drop the user experience, it did for me. Normally, I would be drawn to the featured article at the top left, but after logging on today, the orange from the advertisements took over and was completely overwhelming.

And before anyone decides to point out the obvious – yes, I am aware this is probably NOT an affiliate marketing program and more than likely a sponsored CPM deal.

News.com.au has been like this since (I assume midnight last night). Hopefully it doesnt last too long. As I’ve already said, I love news.com.au, I visit it on average four times a day because they are (in my opinion) the most reliable website for the latest and breaking news. I just wish they dont crowd their design too often with too many advertisements like they have done today.

What does everyone else think? Am I being unfair or overexagerating?

New Update

Wednesday, November 18th, 2009

Just a small post to say I’ve finished updating the website. There’s now information on my supra page and I’ve updated my current projects page too. I’ve outlined the current work I have going on which includes building out, managing and maintaining several home loan / mortgage related websites.

Kangaroos Win Four Nations

Sunday, November 15th, 2009
Darren Lockyer with the Four Nations Trophy

Darren Lockyer with the Four Nations Trophy

Well after spending many, many hours working on this new template, I finished it off at the early hours of this Sunday morning. At 3:30am to be more specific, knowing full well that the Four Nations final was starting at 5:00am Queensland time. I had my alarm set for 5 and pretty much fell asleep as soon as my head hit my pillow.

An hour later and I’m wide awake to watch the last game of Rugby League for 2009. I can quite easily wake up at any hour to watch a good game of Football, especially an International Final that includes big names such as Slater, Hayne, Inglis, Thurston & Lockyer – The whole team are stars and lets be honest – It’s a hell of a backline, with the exception of Israel Folau, although Morris did a fine job regardless.

Anyone who knows me well personally, would know that I take rugby league incredibly seriously. I watch it religously and yell at the TV, screaming instructions like a lunatic – almost as if I were the coach. I’m a Queenslander through and through, I have and always will support the boys in maroon in the State of Origin. When it comes to club level, I support the Sydney Roosters and have a soft spot for the Melbourne Storm (It might have something to do with the fact their team has over the past few years been filled with Queenslanders). If you are by chance a Sydney Roosters fan, then I encourage you to visit my website – The Chookpen (www.thechookpen.com.au). The largest unofficial Sydney Roosters community on the internet.

Leading into the Four Nations series, I was pretty damn excited. Jarryd Hayne was playing some absolutely incredible football towards the end of the season and I believe his efforts are the sole reason Parramatta ended up doing so well. To put him into the mix with Thurston, Lockyer, Slater, Inglis & Hodges? I think many people (and myself included) were expecting something pretty magical. With those players, their reputations and the form they were in at the time – I think everyone had incredibly high expectations of this particular backline.

Morris Crosses Over for a Try

Morris Crosses Over for a Try

Inglis proved once again, that he is the best player in the game. Now note, I said player, not playmaker. We all know Thurston is the best playmaker in the game but Inglis terrorises his opponents everytime he gets near the ball. His defense is top notch and he is one of the hardest players to bring down in attack. Rarely does he make mistakes and he steps up in almost every big match with some insane play, line-break, pass or run that leaves the audience thinking “Did he really just do that?”.

I think the game started off pretty intense. Gould & Sterling were right from the start, Australia had to silence the crowd early on – but they didn’t. Then England were the first to cross through Sam Burgess and what a player this guy is? I watched almost every game of the Four Nations tournament, this was the first I’d seen of Sam and he did not leave me disappointed. At only 20 years of age, he has shown that he is destined to become a legend of the game. Russell Crowe has secured the Rabbitohs an incredible signing with this man. I have actually predicted the Rabbitohs to make the top four (pending injuries) based on their forward pack – It will be the best forward pack in the game. Containing Dave Taylor, Michael Crocker, Sam Burgess & Roy Asotasi? If the Rabbits can’t go forward with this pack, they’re destined for years of failure.

The halves combination of Thurston & Lockyer should go down in history as one of, if not the best. It will be a sad, sad day when Lockyer does announce his retirement from rep football. Thurston runs the show and Lockyer plays an incredibly composed position which allows the two to work so freely together. However, even when that day comes the selectors can quite easily shift Thurston to six and place Cronk or Prince into the halves.

From the start I had my doubts about whether or not Australia would win this Four Nations tournament, despite fielding an incredible backline once again. Based on teams on paper, they should have won the World Cup Tournament last year, but it wasnt to be as they were simply outplayed by a better New Zealand team on the day. It was one of the biggest upsets in Rugby League history and it made people question the Kangaroos superiority. Has international Rugby League really seen the end of Australia’s dominance? Throughout most of this tournament I was thinking yes, as England & New Zealand showed they are quite capable of taking it to Australia.

Slater Scores Again

Slater Scores Again

The future of international Rugby League does look bright, New Zealand & England are developing stronger players and fielding stronger teams all the time. I’m disappointed that it took the Kangaroos 300 minutes of Football to finally click together as a team. Had they been playing like that from the start, they would have wiped the floor with their competitors from the start. Regardless, I’m sad to see that the game I love is over for another year. They started off with a few disappointing and lazy efforts, but the Kangaroos did power home strong and deservedly won the game.

I guess its time to hibernate and occasionally take in the off-season news.

The Green Machine

Friday, November 13th, 2009

It’s been a while since I’ve blogged! I now have ‘www.chrishamilton.com.au’ stuck across both sides of my Supra now, so figured it would be worth making changes to this blog and using it again for day to day discussion about things. I’ll still be posting about general SEO, my ideas, suggestions and thoughts. I’ll also make note of any major changes I see in the search results.

One thing I’ve noticed recently is that Online Marketing Group owned CreditCards.com.au recently dropped from the whole search results for the phrase ‘credit card‘. Although still maintaining their number one position of the plural ‘credit cards‘.

Lastly, in other SEO news – Matt Cutts and Google recently confirmed that the Caffeine Google update will roll onto all data centers sometime in January.

Anyway, if you’re interested in my new car.. head over to my supra page.

Utilising Social Media Sites

Friday, August 28th, 2009

Many people know that some social media / social network websites will allow you to publish do-follow links on their accounts and that’s great, but many people get tricked into believing that these links are always worth something. More often than not, they are simply not worth their time. Why? A certain file named ‘robots.txt’. Let me explain.

For this article, we’ll use www.revolutionhealth.com as an example. This website has been doing the rounds lately with people jumping at the opportunity to ‘get a free link from a PR7 domain’. So let’s have a look. I setup my account, and I was able to add a do-follow link onto my profile back to my blog – http://www.revolutionhealth.com/community/people/profile/chrishamilton. Looks good right? Well it would, except for this – http://www.revolutionhealth.com/robots.txt. Contained in this file is -

User-agent: *
Disallow: /community/people/profile/

The bolded line highlights that the Webmaster of www.revolutionstaff.com wants to block search engines from reaching any page on the /community/profiles/people/ URL level and because the public link to my profile is http://www.revolutionhealth.com/community/people/profile/chrishamilton. That means that page will never get crawled or cached by search engines, rendering that particular ‘do-follow’ link useless.

People need to pay more attention to a domains robots.txt file. Just because a link is ‘do-follow’ does not mean its going to have any value to a search engine.